Publicity and Revenue
Photographs can provide a great source of publicity for any event or sponsor. Your event can have hundreds / thousands of quality images available on the world-wide web, within 24 hours, at very little cost. And photo coverage provides this publicity not just once but all the time that the photos are on the web.
However TAimages is no longer providing this service and so you will need to find some one else - but choose carefully... There are many more people that think they can do the job than there are ones that can actually deliver the results ...